The Indian Home Textile Industry Is Gaining Global Foothold

Two decades back, stylish interiors or beautiful indoors were in minds of only a few homeowners. Most of the houses had limited stock of bed linen and bedsheets, which were washed and reused again and again. Home textiles and furnishings were majorly seen in the market during festivals only.

Now, thanks to the increasing number of households, growth of Indian retailing, rising disposable incomes, growth of the housing, hospitality and healthcare sectors along with mounting consumerism, we are witnessing a change in Indian middle-class lifestyle. People now, especially the young working couples, spend a considerable amount on interiors to give a trendy and modern look to their homes. All these factors have increased the demand for home textile products by 30-40% per annum.

Further, with e-commerce giants adding home segments to their websites, home furnishings and textiles have become even more appealing to the public. Be it cut-length curtains or readymade home textile items, the whole process of shopping has become hassle-free. A growing demand for high-quality home furnishings on e-commerce websites from around the world can be seen clearly.

India, in particular, is a home to some of the biggest home textile manufacturers including the likes of Welspun (3rd largest towel producer), Dicitex (5th largest furnishing fabrics producer) and Trident (largest terry towel manufacturer). Additionally, several Indian brands such as Spread, Birla Century, Super Net, ABN, etc. are renowned globally and growing at a healthy pace. Even some of the international brands, such as UCB, Espirit Home and many others, have witnessed a growth rate of 20-30% in the Indian home textile market.

The home textile industry in India is varied in terms of pricing, colours, design and even consumers. There are some who prefer international brands with no constraint on price while there are consumers who look for high volume at reasonable prices. Today, a consumer is becoming highly aware of the environment, safety and hygiene and thus, the demand for features like stain-resistant, fragrance, flame retardant in home textiles has gone exponentially high.

In 2014, India’s share in global home textiles was 11% that suggested a strong potential to grow. Indian textile companies get some favourable advantages in the rising global market. These include the huge availability of low-cost cotton, cheap labour, promising Government policies and the current trend of depreciation of Indian Rupee vis-à-vis foreign currency. All these factors have supported the potential of Indian textile players to reach great heights in the segment.

Mayank Mohindra is an author on apparel, fashion and textile industry. His articles are based on latest apparel industry news, textile news and/or analysis of the dynamics of global apparel trade, and fashion industry.

Free Browser Games – New Browser Games

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Restaurant City is a 2D social restaurant management game that allows players to start and run their own restaurant from the ground up. Re-arrange and design your new restaurant with a variety of decorations. Hire a complete staff made up of friends, set the daily menu, gather ingredients, and keep the customers happy. Although comparable to other games like Café World and Pet Society where players can cook up savory meals in Restaurant City it’s all about the ingredients. Players buy, earn, trade, and even grow necessary recipe ingredients to create meals. Work with or compete against neighbors for the position of the top restaurant on the block.

Starting Your Own Restaurant, the Gameplay

In Restaurant City players are in charge of their own fully functioning restaurant. Each player starts out small with several tables, chairs, and stoves. Before the game can begin users have to hire some of their Facebook friends to work for them. A quick click on their avatar and then desired job will accomplish this task. Once all of the waiters, chefs, and janitors have been assigned players are ready for business. Restaurant City has a helpful Open Hours feature that allows players to choose opening and closing hours to fit into their playing schedule. This option prevents users from having to rush and log back in simply to check on their restaurant. There are various shifts available for managers to choose from. Each shift has a coin fee. Shorter shifts earn more profits since they’re cheaper. Players can schedule their employees to work any length of time from 30 minutes to 24 hours. Employees complete tasks automatically following their assigned duties. Janitors clean up spills, waiters serve meals, and chefs stay busy behind the stoves cooking. Players take on more of a managerial role so the gameplay is fairly slow paced. Coins and XP are earned through leveling dishes, serving customers, and visiting neighbors. Players spend most of their time using strategy to boost their rank, collecting necessary ingredients, and decorating. Each restaurant has a popularity number. The more satisfied customers the higher the rating will go up. Users have to figure out how to balance the staff in a way that will serve all of the incoming customers in a timely manner. Customers who have to wait too long will walk out and decrease the restaurant’s popularity rating.

The Ingredient Hunt

Restaurant City has a very diverse menu. It’s divided into four categories consisting of a starter, main, dessert, and drink. Players can serve customers Tuna Steak with Vegetables, Russian Cappuccino, Lobster, Hamburger and Fries, Pink Lemonade, Mango Pudding, Pork and Apple Chops, Chocolate Cake, Beef Enchilada, or Strawberry Milkshake. In order to cook a variety of meals, ingredients are needed. The ingredient market is limited and very expensive. There are only three items are on sale per day for coins. The rest of the ingredients require Playfish Cash to purchase. If a player doesn’t want to spend real money for common items like water, ice, bread, butter, flour, sugar, cheese, and eggs than they have to rely on their neighbors and other methods to obtain them. Players can receive ingredients daily for free by logging in and correctly be answering the Food Quiz. The questions often vary from real life cooking techniques to food trivia. It’s quite challenging. This is a unique feature in the game that educates players in a fun way. In Restaurant City an option to a garden is available similar to the game Pet Society. Players can grow their own fresh ingredients. The garden lot expands as a user levels up. Although it’s a nice touch there is no choice in the type of seeds that you can plant. A mysterious bag of unmarked seeds will produce random spices, vegetables, or fruit when ripe. New dishes can be learned and leveled up to increase XP when all the required ingredients have been collected. Neighbors can assist in the hunt for ingredients as well.

Checking Out the Competition

In Restaurant City friendly competition and friendship work hand in hand. Players can visit their friends’ restaurants to help out or take a trip to a random street to see how other restaurant moguls businesses are operating. Visiting neighbors can earn coins, XP, and a free ingredient. Remove trash from their floor like spilled soda cans, discarded pizza slices, and banana peels by clicking on them. Sometimes their restaurant may have a nasty leak, a blazing fire, a penguin invasion, a sleeping bear scaring away customers, or giant mushrooms in the garden that requires immediate attention. The first time a player visits a new neighbor they earn one free ingredient. This makes neighbors an essential part of gameplay. Users must rely on friends to earn a significant amount of XP to level up and to receive ingredients which can be tedious at times. Players can also trade ingredients with each other by clicking the Ingredient Trade icon. For some players who do not like to depend on their friends to advance in games constantly joining neighbor adds lists and bargaining for ingredients can be exhausting. All neighboring restaurants on the street are ranked in order by popularity. This system lets players know exactly how their restaurant measures up when compared to their buddies. Restaurant City takes full advantage of its multiplayer aspects allowing users to travel to random streets with players who are not neighbors and rate their restaurants.

Everything but the Kitchen Sink

The customization in Restaurant City is exceptional. Everything can be personalized from a player’s avatar to the minuscule details in the building’s exterior. Users have the option of keeping their avatar basic or personalizing it. Give your avatar a rock star Mohawk, a Princess Leila hairdo, villain attire, or cool shades. The game has dozens of various themes to choose from including a Roadside Diner, Saloon, Moroccan, Medieval, Eastern, Chinese, Japanese, Mexican, Psychedelic 60s, and Victorian style. There are also some fun unexpected designs like the UFO, Zombie, Ghost, Anime, and Princess available. It’s possible for players to create any kind of restaurant they want. The necessary basics like chairs, tables, stoves, toilets, and even drink dispensers come in an assortment of customized styles. Depending on the theme or desired look users have hundreds of items that they can add to renovate their restaurant. Click and drag new patterned tile floors, colored wallpaper, arcade machines, dividers, walls, aquariums, stereos, and arcade machines. The outside of the restaurant can be redesigned also. Change the building size from a small size to a behemoth building base. Attach various roofs or use decorations like a roving spotlight, balloons, lanterns, flags, flowers, canopy, menu signs, bouncer, benches, robot chef, and a magical unicorn. A very cool feature in Restaurant City is the music player that can be customized as well. Users can change the default elevator melody that plays over and over again to a catchier tune. Choose from the classic Pineapple Overture, upbeat My Irish Heart, Asian-inspired Delicate Spring, Latin Fiesta Brothers, or the cool mellow Lounge Lizard Slide.

Final Verdict: Great

Players participate in a competitive world overcrowded with restaurants all vying for top rank. In Restaurant City users have endless possibilities for customization. There are also some very cool features that keep the game entertaining. Explore the virtual streets in search for ingredients, listen to the music player while menu planning, message friends, or test your knowledge as a foodie in one their quizzes. It goes beyond other similar games like Cafe World or Pet Society by adding more social multiplayer options like the ingredient neighbor trade system. The slower paced gameplay with the Open Hours setting for scheduling play makes it perfect for busy gamers.

Want to Save Some Money? Play Some Free Browser Games!

With many console games costing hundreds of dollars and game titles usually starting out at 40-80 dollars, a good alternative is to play any of the thousands of free online games. You can forgo the need to purchase a brand new HDTV and the latest audio equipment and simply use any modern computer with internet access to entertain yourself for hours.

Finding Good Quality Games

Often the best way to find the most entertaining games is word of mouth and often Google searches yield excellent search results. I find the best quality games are often found on games portals as they pre-screen their games for variety, quality and hold them to high standards.

Another option is bloggers that are often quite passionate about the newest and most entertaining games available so they are often a very useful resource when searching for new games to try out. There are thousands of these blogs available that are updated daily so I would recommend searching out one that appeals to you.

Game Portals

Online game portals have achieved broad success as a result of increased broadband connections among consumers but even dial-up modems are able to play many of these games due to the small file size of them. The increase of internet access speed also means that game developers are able to create higher quality games with better graphics and game play. Fans of all genre, type and flavor of game will be able to quickly find some entertaining ways to spend their time.

An example of an immensely popular browser-based game portal would be Miniclip which has upwards of 43 million unique visitors on their website per month. These larger portals often feature localization in multiple languages such as English, Korean, Italian, Chinese, Spanish, Polish, Portuguese and French.

Other very large and successful Game Portal sites would include Yahoo Games, Kongregate, Newgrounds and Armor Games. Millions of users every month visit these websites playing a variety of games ranging from chess to zombie games.

Variety is one of the most compelling features of these free portals so you will often find categories such as Action, Adventure, Girls, MMO, Racing and Multiplayer games. As well you can find entire game portals devoted solely to one type of category such as Racing Games or Dressup games for example.

Game Formats

The most popular format used for these games would be Adobe Flash Player. This format has become very well distributed across the desktop market resulting in market dominance. Adobe makes the claim that 98% of US web users have their software player installed. Also one of the best aspects of Flash is it is not specific to PC or Mac, but usable by both types of personal computer.

Other types of formats online browser games can include Html, Java, Shockwave, Unity and the newer Microsoft Silverlight format. Most new computers do not come pre-installed with the above game players so when you attempt to play a game without the appropriate software, it will often auto install the software for you.

Popularity

Numerous studies from research groups such as Deloitte & Touche have released reports detailing the surging popularity of online games. A five fold growth prediction was touted recently in one of their white papers. Developing nations such as China, India and Latin America are poised to introduce millions more of gamers which will drive the demand for even more games and games portals.

Summary

Browser games only require an internet connection and a web browser so why not give them a try, its one of the fastest growing game markets. They are fun, unique, often innovative and the best part they are all available at no cost at all.